Doing Tradeshows and Live Events The Right Way

checklistHave you ever exhibited at a tradeshow or hosted a live event that did not turn out the way you hoped it would?  You planned for months and months thinking about how “this event is going to be EPIC!”, but once the event is over, you are feeling less than enthused and decide to eat the cost and move on, hoping that “next year it will be better”.

I don’t mean to step on any toes, but when you are in that situation, have you ever thought that you may not have prepared as much as you should have?  Maybe you did prepare, but you had no idea how prepared you actually had to be.

No worries, we have a 4 step process that can give you the boost you need to maximize your results at your next event.

1.Prepare For Success

This includes knowing what type of event you are going to showcase your brand (ex: tradeshow, live event), knowing your audience and an estimated percentage of your audience who are attending the event and your budget.

2. Get the Word Out

It is always best to make some noise before your event to let people know where you will be and why they should even take the time to come see you.

3.  Marketing at the Event

When the day of the event has come, don’t think you are free and clear.  You still need to work your magic and still promote your company with unique contests and demonstrations that will help set you apart from everyone else who is there, especially those who are your competitors.

4. Followup, Followup, Followup!

I cannot stress this enough, the majority of people do not followup after a live event or tradeshow and that, to me, is a shame because what you are doing is, is leaving money on the table!  Always followup because you never know who will give you feedback, testimonials and even business.

If you follow this simple framework, that is half the battle.  Actually making this framework work for your and you brand, is event better and will help you set yourself apart, stand out, gain more visibility and maximize your ROI.


Promotional Items Produce Great ROI


As we have mentioned before, using promotional items and other ad specialties to market your company, event or trade show (to name a few) is a great way to increase sales, increase brand recognition and promote your company or cause.

What makes these items such powerful marketing tools?  For one thing, they tend to stick around producing many impressions in a more subtle way than TV, radio or billboard advertising.  Also, they have an ability to produce great return on investment, with the average cost per impression of a promotional item costing only $0.05 or half a cent!

To further the argument about their amazing cost per impression, here are a list of ways promotional items produce great return on investment:

1. Bags are the best walking billboard.  If you are looking for a lot of impressions, your best bet would be to choose a promotional bag as they have the highest number of impressions in a month at over 1000 impressions!

2. 83% of respondents can identify an advertiser on a promotional item.

3. 41% of people say their opinion of an advertiser was more favorable after receiving a promotional product (not that they had an unfavorable opinion of an advertiser before, they just have an even more favorable opinion).

4. Pens are the most frequently used promotional product in the world.  Pens are used 18.2 times per month.

5. 66% of end users who do not plan to keep a promotional item, plan to give it to someone else – further extending your advertisement.

Want to know more about demographic targeting?  Come back next week!

*Source: Advertising Specialty Institute’s Global Impressions Study V.3

Spend Your Marketing Dollars Wisely on Promotional Products

Marketing DollarsThere is nothing worse then spending precious marketing and advertising dollars on an advertising method that does not work.  When it comes to marketing your company,  you always want to make sure that the advertising method you use gives you the best Return on Investment (ROI).  This is where promotional products come in.

According to the Advertising Specialty Institute’s Impressions Study, “the average CPI of an advertising specialty [promotional product] item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media”.

Let’s compare promotional products to other forms of advertising:

1. TV vs. Promotional Products

ASI’s Impressions Study found that TV ads were five times more expensive than promotional products with a cost per impression of an advertisement on prime time TV being $0.019 and the cost of a t-shirt being $0.005.

2. Radio vs. Promotional Products

This same study also found that spot radio ads can cost up to $0.058 while promotional products remain at a low cost per impression of $0.005.

3. Print Ads vs. Promotional Products

A black and white print ad in a newspaper that takes up half the page gives the advertiser $0.019 per impression while a National magazine ad will cost about $0.033 per impression.

All in all, your best bet to get the most out of your marketing dollars is to use promotional products not just because of their low cost per impressions, but because they are known to give a high ROI since they are relatively inexpensive on their own (with most products under $1.00) and have been proven to increase a company’s customer base and profits.