Imagine this: you’re driving home from work in heavy traffic. You decide to listen to the radio because it’s “been a while” since you listened to it. Problem is, there are commercials on every station! You flip through all the stations and cannot find a single song.
Praying you have enough data this month to listen to your music on your phone, (yet grateful you have the premium version that is ad-free), you turn on your music app. Then realize commercials are the reason you stopped listening to the radio.
You finally arrive home and you just want to wind down from a long day at the office. All you want to do is sit down and watch your favorite TV show. As you collapse onto the couch, you start to feel relaxed as you kick your feet up, grab the remote and start watching your show.
Almost immediately after your show starts, the first commercial break happens. Another commercial?
You grab your phone and start scrolling through social media to tune out the commercial. As you are scrolling, you see yet another advertisement for something you were talking about buying earlier.
We are exposed to so many advertisements in one day.
So many ads, we tend to be more selective on which ones we allow ourselves to be exposed to.
According to a 2017 Forbes article, “digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day.”.
That’s a lot of ads! Do you really pay attention to all of them? Probably not. You are more likely to ignore the majority of those ads. Some of you may be annoyed. Some may be indifferent.
Think about it from the advertiser’s perspective. They pay a lot of money to make sure their commercial appears on television or radio. But, what type of impressions are the ads giving off?
If the majority of all people exposed to the advertisement felt annoyed, then the advertiser is paying for negative impressions of their brand.
What’s more realistic is the person exposed to the ad isn’t going to remember the company the ads came from because they are choosing not to pay attention.
Which, in my opinion, is way worse!
If you are an advertiser or own a company, don’t be discouraged!
What if I told you there is a subtle, yet fun, way to get your message to your audience without interrupting their day?
What if I told you that your advertisement could possibly help them throughout their day?
How is this possible? With promotional products of course!
Promotional products, if chosen wisely and used strategically, can help you get your message across without annoying your audience.
When you put your marketing message on a product that is useful to someone, they are more than likely going to use the product, frequently.
Plus, they are more likely to have a more favorable impression of your company right off the bat, because you gave them something they enjoy.
When you advertise this way, the product is the highlight of their day. The advertisement is subtle and gives the recipient a chance to enjoy their gift, first. Then, when they are ready, they choose to read your marketing message at their convenience.
It’s like promotional items are a subtle, yet powerful and effective way to advertise your brand.