Your company’s brand defines, to your customers, who you are and what you do with your logo being the center of it all. Basically, your logo is the official seal of your company and helps define you. That logo should be placed on your website, packaging, promotional materials and other mediums you decide to use to communicate your brand to provide greater recognition and consistency for your brand.
The more you place your logo on items, the greater recognition you will gain because there are more chances for people to see your brand and remember who you are. This is important because it also allows for consistency of your brand. Consistency meaning that you will keep the same image and message the same across the board. When you have consistency, it will lead to a stronger brand because you are portraying the same message over and over again. So, all good stuff!
In fact, promotional items play an important role in communicating your brand and there are many benefits to using promotional items to do so. For one thing, they help you maintain brand consistency by allowing you to customize the print to place your logo and marketing message directly on the product. They also help you strengthen your brand recognition when you give away products that represent your brand. Finally, they give your company favorable impressions by your target audiences since you are giving them a tangible item for free.
All in all, if you are using the right promotional items geared toward the right audiences, your target audience will not only hold onto the item, they will remember how they felt when they received the item and remember who made them feel that way.