Unlike traditional and digital marketing, promotional items are tangible items with your advertisement. Because they are tactile, they are useful so recipients keep them around. Sometimes for long periods of time.
Guess what that means? Recipients are physically holding onto your advertisement. And most of the time, it’s because they appreciate the fact you gave it to them. Imagine that!
Not only do your recipients appreciate you for it, but they will also remember you too. This means your products leave a long-lasting impression long after the product is initially received
This is huge! It’s also why you want to make sure you are using promotional products in your favor. With that said, here are three situations you can use promotional items strategically to ensure they leave a lasting impression.
1. Direct Mail
Have you ever received a postcard advertisement in the mail? Did it end up going in the trash?
That’s where “lumpy” mail comes in. Using promotional products with direct mail campaigns are beneficial because 3D packaging dramatically increases open rates.
As an added bonus, sending something the recipient can interact with and use will give you greater brand recall.
2. Trade shows
If you’re ever in a situation where you and most of your competitors are all under one roof for multiple hours, you might be at a trade show.
What do you do in a situation like that? Well, stand out of course!
Instead of placing promotional items on your table expecting people to come to you because of the “uniqueness” of your items, try engaging with customers first.
In this situation, stand out with promotional products by giving away a “prize” to people who take specific action with your company. For example, give a promo item to people who sign up to receive more information about your company, participate in your contest or purchase your product or service.
Basically, give promotional items away to qualified leads, as opposed to passers-by who may not pay attention to the advertising message on your promotional items.
3. Seminar Gifts
When you host a conference, seminar or give a presentation, it is a great idea to leave your audience with a tangible takeaway along with the wealth of knowledge they are taking away from the day.
Not only does the gift serve as a thank you, but it can also serve as an advertisement and a reminder of what they learned from you.
These are only three of the many scenarios you can use promotional products to leave a lasting impression on your audience. As you can see from these examples, using promotional items strategically is key to making sure this happens.
Creating Memorable Impressions For Your Brand 