The 5 W’s of Promotional Product Strategy

Planning your promotional product strategy has always been the best way to get a return on your investment. As a rule of thumb, following the 5 W's: who, what, when, where and why, will help you find out "How" promotional products help you accomplish your goals. The First W: What At the start of your …

Why You Always Need a Plan: Simple Tips To Help You Get Started Today

It's easy to procrastinate when it comes time to fully plan something.  At some point or another, we've all done it!  My guess is because it takes a lot of time and resources to map out future action steps you'll need to take to achieve your goals. Think about the times when you said you …

Top 4 Results Promotional Products Can Bring To The Table

Sometimes, organizations may be hesitant to purchase promotional items. One of the reasons why is they don't think the products they use will make a difference in their marketing strategy.  Another reason is they're not sure how the products can generate results. What these organizations don't know is promotional items play an important role in …

Is It Time To Stop Wasting Marketing Dollars On Promotional Items?

Have you ever wondered if you're wasting marketing dollars buying "stuff" when it comes to your promotional item purchases? It's OK to say "yes", but have you considered why? Most businesses purchase promotional items to pass out "stuff" with their logo. Very few businesses buy promotional items with a plan to back up their purchases …

Why Brand Experiences Matter To Your Company

How do your prospects and clients feel when they interact with your brand? If you don't know, you should find out! This is important to know because clients and prospects are constantly developing feelings after each interaction with you.  From the first touch point and after there's an opportunity to create experiences that lead to …

Are My Promotional Products Giving Me The ROI I Would Like Them To?

Many companies have the impression promotional products are "stuff" you buy with your logo...and that's it. While this is one feature promotional items offer, there's more to them than that.  Promotional products are very powerful marketing tools, when used purposefully and strategically. Don't see it? You simply need to look at them from a different …

4 Things Your Boss Expects You to Know About Promotional Products

There are many ways organizations use promotional products. A few ways to use them are to enhance brand image, build long lasting relationships with clients and showing appreciation. However, in order to achieve these results, an organization cannot simply buy a random item and expect it to work. If you use promotional products in your …

The ‘Right’ Way to Use Promotional Products As Marketing Tools

More often than not, promotional products are misunderstood, highly under-utilized tools when it comes to promoting a company. Really, they are one of the most effective marketing tools in your toolbox! Typically, companies add their logo to products because they want something branded to give away in hopes of receiving new leads, business, recognition, etc. …

The Importance of Having a Budget for Your Next Promotion

When planning a promotion, there are many factors to take into consideration. Determining your audience, where to promote, how to promote and which promotional products to use are only a few things you need. Then, it all boils down to the big "B" word.  Your Budget. If you don't know your budget, or worse, don't …

Tracking Success of a Promotional Product Campaign

When you find promotional products that are useful to your target audience, the next step is to print your marketing message on the products.  Then, it's time to distribute the products to the appropriate audience. Are you finished? (I'll give you a hint, the answer is "no"!) Where do you go from here? I'm sure …

5 Things You Need to Implement a Health and Wellness Program

Lately, Health and Wellness Programs are gaining popularity in the workplace.  In general, they are used to promote a healthy lifestyle of an employee with the support of an employer and co-workers. In fact, there are many benefits to implementing a health and wellness program in your workplace: 28% of employees miss fewer days of …

Customer Incentive Programs Help Increase Sales Dollars & Order Frequency

We can all agree that more sales are great to have. Why wouldn't we? Sales are an important part of business. If you are trying to get creative with growing your sales and increasing your profits, have you considered Customer Incentive Programs before? Customer Incentive Programs are versatile marketing campaigns that are geared towards motivating …

Segment Promo Items To Spend Marketing Dollars Wisely at a Trade Show

For businesses who exhibit at conferences or trade shows, it is common to give away products printed with a logo and advertising message.  Generally speaking, this is a great way to create brand awareness and stay top of mind with attendees who visit your booth. Let's be honest, while brand awareness is great, your strategy …

Three Common Promotional Item Myths We Should All Stop Believing

Do you think you really know all about promotional items?  Perhaps you may want to think again!  Over the years, we've had a lot of opportunities to talk to a wide variety of professionals in many different industries about these valuable marketing tools. What we discovered is most of these professionals all had one thing …

Why Gifting Strategies Benefit Your Company, Clients, and Employees

When it comes to giving gifts to your clients or employees, do you have a strategic plan or program in place? Do you place your company logo on the gift? Does your gifting strategy mean you give gifts around the holiday season? Is there a well thought out gifting budget? If you don't have a …

The Number One Reason You Should Pay Attention To Your Customer Journey

We all have had experiences with companies we've purchased from that made us tell all of our family and friends about them. Good or bad experiences, we want to talk about it all.  Especially when someone asks about the experience you had with a certain company, flashbacks of memories from great to not so great …

Why It’s Important To Track Marketing ROI For Each Campaign

Whenever you invest any amount of money in your business, do you track and measure the effectiveness of the investment? I am hoping you said “yes” because tracking the effectiveness of your investment, or the Return On your Investment (ROI), is extremely valuable regardless of the size of your business or the size of the …

“That’s how we’ve always done it” is NOT Innovation

There are many companies out there today that do things because "that's the way it's always been done" or "that's just the way we do it". These are dangerous statements for any company to make, not only because they have the potential to hinder growth, but because of the other side of that coin - …

3 Simple Steps To Help You Turn Your Vision Into A Reality

When you have a vision, are you the type of person who holds onto it, to think about it every once in a while? Or, are you the person who is going to take action on your vision and turn it into a reality by creating a strategy and not winging it? The other day …

How a Clear Vision Can Keep You From Chaos

Have you ever noticed how chaotic things can get when you don't have a plan?  My husband and I have been traveling a lot this year - some work, some pleasure - and for the most part, we make plans of the things we plan on doing from the sights we want to see to …

7 Tips to Keep You Motivated During the Holiday Season

Happy Almost Thanksgiving!!  We made it to that time of year!  The time that is not only filled with joy, happiness, celebration and being even more conscious about expressing our gratitude - it is also that time of year that is filled with giant grocery lists, shopping lists, holiday planning, family coming into (or about …

30 Perks of Using Promotional Products As Marketing Tools

Here are 30 tips that will help you use promotional products to market your company. Here we go!  Promotional products can help you: Create brand awareness Become favored by your audience Create an experience for your audience Promote your company Generate leads Increase sales Retain customers Lower company healthcare costs Set you apart from your …

What To Do When You Think You Ordered Too Many Promotional Items

Have you ever purchased promotional items before and when they arrived at your doorstep, you were excited to open the box to see your brand stamped all over the products. After you get past your initial "OMGee I love this!" reaction, you take another look at the box of products and you see WAY more …

The Love-Hate Relationship with Promotional Products

When you receive a promotional item, how does it make you feel?  Happy? Excited? Appreciated?  or all of the above (rather all to the left)? Promotional products are infamous for making  recipients happy. As for the advertiser - their audience thanks them for it! While these branded tools can increase awareness of your brand while …

Antina Case Study: Happy Teeth-Happy Clients for This Dentist

As a Dentist, you know that it is rare to find a patient that is super excited for their next appointment with you.  In fact, it is sometimes hard to get patients to keep coming back regularly!  With drills and x-rays and needles and sharp tools, the possibility of needing fillings or flossing lessons, it …

Show Your Employees Some Love and Appreciation

Did you know, surveys show more than half of employees are disengaged?  Disengaged, meaning they're simply "going through the motions" everyday. Building a great team with the right people in the right seat takes a lot of effort. You have to find the right people that have the right tools that best represent your company. …

How a Small Business Can Increase Sales with Promotional Products

Meet Charlie.  Charlie owns a small (hypothetical) coffee and shop called "Charlie's Coffee & Cookie Shoppe".  He has been brainstorming ideas on how to reach out to more customers and generate more business.  So, he searches the internet for ideas.  After looking around for a little bit, Charlie comes across the Antina Promotions website.  After …

How to Build an Employee Recognition Program

Companies that show appreciation towards their employees by either engaging them or recognizing them for a job well done have been known to be the companies who see a increase in their employees' job performance and a decrease in job turnover rates that are invariable across time. The key to keeping these factors consistent over …

Benefits of Implementing Wellness Programs Into Your Organization

Did you know that 3/4 of money spent on United States Healthcare occurs because of preventable conditions?  Did you also know that loss of on the job productivity accounts for 60% of the total cost of worker illness resulting in 2-4 hours of lost time? Wellness programs not only solve these problems, they create empowerment …

How “Batching” Can Save You Time and Money

As I was reading The 4-Hour Work Week by Timothy Ferriss, I came across a part in the book that talked about commercial printing and thought I would comment on a scenario he wrote about involving the time- and cost-effectiveness of batching orders.  Here is what he wrote: If you have never used a commercial …