Promotional item can be cost effective advertising tools that can produce beneficial results, when used strategically. Over the past 10 years, there have been a number of industry studies conducted to prove this.
We looked at studies from the Advertising Specialties Institute (ASI) and the Promotional Products Association International (PPAI) and found 21 reasons promotional items are effective advertisements.
1. Promotional products are a flexible advertising medium and can easily target different audiences.
2. They help consumers remember you. Nearly 9 in 10 recipients can identify an advertiser on a promotional item they have been given.
3. They give the advertiser a more favorable impression.
4. The impact of your advertisement is easily measured when you use promotional products.
5. Promotional items have a less expensive cost per impression than TV, magazines and newspapers.
6. They can also can easily compliment other forms of advertisements.
7. The top five promotional items based on the amount of impressions they generate are bags, pens, hats, hoodies and t-shirts.
8. Typically, people own about 10 promotional items.
9. Wearables, bags and health and safety products are more likely kept in a recipients home.
10. Desk accessories, calendars, writing instruments, USB’s are more likely to be seen in a recipients office.
11. Keep in mind, promotional items are more likely to be seen in the office than in a home.
12. To get the most out an ad specialty, choose one that triggers a response or action.
13. Promotional items play on all 5 of your senses. Obviously, you can see them and feel them but there are also products you can hear, smell and eat.
14. They are great relationship builders and can help you build relationships with current or prospective customers.
15. If you’re exhibiting a trade show, they can help you increase booth traffic.
16. The products can help you better position your company and give your company extensive awareness.
17. If you’re looking to generate new and repeat business, promotional items can help you do this, too!
18. In order to get results, you have to set clear goals for your promotion.
19. You can also achieve results if you have a strategy to get your items into the hands of your audience.
20. Effective promotional items that are used on a daily basis are products that have a “wow” factor or practical application.
21. The use of a promotional product as an advertising medium can achieve a maximum impact. Up to 69% when increasing brand interest and 84% in creating a good impression of the brand.
Creating Memorable Impressions For Your Brand 