Pantone Creates a New Color Based on Popular Character

This early in 2016 and it has already been a year of industry firsts for Pantone.  First up on the list of never-even-heard-of-before announcements, was their choice of having 2 Colors of the Year in 2016 instead of one.  Now, they have announced their partnership with Illumination Entertainment and Universal Partnerships & Licensing to create a new color based on one of their very popular characters: Minions!

Yes, that is right, “Minion Yellow” is now an official color in Pantone’s expansive color palette.  According to the Pantone website, “[t]he development of PANTONE Minion Yellow marks the first time in the global color authority’s history that a color has been created and named after a character”.  How cool is that?

Technically the announcement to add a new color happened early 2015, stating that the color will be added to the next addition of the PANTONE Fashion, Home + Interiors color palette.  If you would like to learn more on how the new Pantone color was created, check out the “Minion Yellow Behind The Scenes” video.

credit: “Minion Yellow: Behind the Scenes” Article 

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