Since promotional products are tangible and useful, recipients hold onto them – sometimes for long periods of time – which translates to, they are holding onto your advertisement! So, when using promotional products as advertising mediums you want to make sure you are using them to your benefit, so they leave a lasting impression long after your target audience received the product from you. To ensure this happens, we have provided 3 ways using promotional products can leave a lasting impression.
1. Direct Mail
Using promotional products with direct mail is beneficial because your mailer can be dramatically increased with 3D packaging. As an added bonus, you can send something the recipient can interact with for greater brand recall.
If you are ever in a situation where you and most of your competitors are all under one roof for multiple hours, you might be at a tradeshow. What do you do in a situation like that? Well, stand out of course! In order to stand out with promotional products in this situation is to give away a unique item that will engage your prospects making you the buzz around the showroom.
3. Seminar Gifts
When you host a conference, seminar or give a presentation, it is a great idea to leave your audience with a tangible takeaway along with the wealth of knowledge they are taking away from the day. Not only does the gift serve as a thank you, it can also serve as an advertisement and a reminder of what they learned from you.