So Delicious You'll Want More Than ONE! Over the years, Antina Promotions has searched high and low, scouring product trade shows and the multiple vendors we have available to us, for unique and memorable gifts that can be purchased ONE AT A TIME. I am proud and happy to say that our search – while … Continue reading So Delicious You’ll Want More Than ONE!
As the World Opens, Keep Brand Experience In Mind
The Brand Experience you provide to prospects and customers has always been important. As we are getting closer to talking about - and starting to - re-open our economy, the experience you provide will matter even more. With the pandemic creating so much uncertainty, it is our job to create more security and safety for … Continue reading As the World Opens, Keep Brand Experience In Mind
Brand Experience Starts With the First Touch Point
It has been said that within the first seven seconds of someone meeting you, they will make 11 major decisions about you. Decisions about whether you are approachable, credible, trustworthy, etc. People make these decisions based on feelings about their perception of you. This is true with brands, as well - it's called "Brand Experience". … Continue reading Brand Experience Starts With the First Touch Point
The Truth Every Business Needs to Know About Their Brand
A common misconception business owners have is their logo is their brand. It's common because logos are used to help others recognize a brand. However, this isn't what makes up a brand, it's only one component. It's deeper than that. A Brand is Culture Anything that reflects a company's personality makes up a company's culture. … Continue reading The Truth Every Business Needs to Know About Their Brand
Why Brand Experiences Matter To Your Company
How do your prospects and clients feel when they interact with your brand? If you don't know, you should find out! This is important to know because clients and prospects are constantly developing feelings after each interaction with you. From the first touch point and after there's an opportunity to create experiences that lead to … Continue reading Why Brand Experiences Matter To Your Company
Promotional Items Play An Important Role In Communicating Your Brand
Your company's brand is a promise to your customers. It's a promise because it tells consumers what they can expect from doing business with you. The other side to this is how consumers actually experience your brand. When customer's experience your brand, they should get a feeling of what you have defined your brand to … Continue reading Promotional Items Play An Important Role In Communicating Your Brand
The Number One Reason You Should Pay Attention To Your Customer Journey
We all have had experiences with companies we've purchased from that made us tell all of our family and friends about them. Good or bad experiences, we want to talk about it all. Especially when someone asks about the experience you had with a certain company, flashbacks of memories from great to not so great … Continue reading The Number One Reason You Should Pay Attention To Your Customer Journey
What Do You Do to Ensure the Customer Experience Follows Through After the Sale?
Closing a sale is an exciting time. Think about it. Sit back and imagine the feeling you get when you close a deal on the sale of your product or service. Think of how happy you feel about the sale being finalized, how proud you are of your accomplishment and how confident you have become … Continue reading What Do You Do to Ensure the Customer Experience Follows Through After the Sale?
“That’s how we’ve always done it” is NOT Innovation
There are many companies out there today that do things because "that's the way it's always been done" or "that's just the way we do it". These are dangerous statements for any company to make, not only because they have the potential to hinder growth, but because of the other side of that coin - … Continue reading “That’s how we’ve always done it” is NOT Innovation
Is It Possible to Develop Meaningful Relationships Without a Real Connection?
Lately, I have been having a lot of issues with my cell phone battery dying at lightning fast speeds. When I wake up in the morning and unplug my phone from the charger, it literally drops 2 percentage points and by 10:00 am, I am finding my battery at or below 55% without even using … Continue reading Is It Possible to Develop Meaningful Relationships Without a Real Connection?
Why You Can Only Pick Two When it Comes to Good, Fast, and Cheap Products and Services
When I first started in my marketing career, I had a mentor who taught me a valuable concept. The concept between Good, Fast and Cheap in relation to buying products and services and how, generally speaking, you can’t have all three - you can only pick two. If you are the type of person “who … Continue reading Why You Can Only Pick Two When it Comes to Good, Fast, and Cheap Products and Services
How Do You Treat Your Clients After They Buy From You?
Have you ever been in a situation where you purchased something from a company and after you bought from them, you either ran into a problem with the product and the company didn't handle it as well as you deserved for it to be handled, or you had a bad experience with the company after … Continue reading How Do You Treat Your Clients After They Buy From You?
Value Exchange With Clients Creates a Huge Impact on Your Brand
Value. What does it mean to you? More importantly, what does it mean to your client? When you put these two together, how does value exchange play a part in your customer life-cycle? Before we dig in, let me give you a definition of “value”: According to dictionary.com, Value means “1. Relative worth, merit or … Continue reading Value Exchange With Clients Creates a Huge Impact on Your Brand
Create Moments To Change The Way Clients Experience Your Brand
A short while ago, I came across this quote by Cesare Pavese: "We do not remember days, we remember moments". When I first saw it, I thought to myself about how this quote is SO true! I mean, can you remember what you did all day last Monday? I know I can't! But I can … Continue reading Create Moments To Change The Way Clients Experience Your Brand
How Promotional Products Help You Recall Your Experience With a Brand
This past weekend Andrew and I went to Niagara Falls. It was my first time there and his first time back since he was little and I must say WOW! It was definitely a sight to see. I couldn't get over the fact that the water does not stop! And all the rainbows! (Love me … Continue reading How Promotional Products Help You Recall Your Experience With a Brand