Why You Can Only Pick Two When it Comes to Good, Fast, and Cheap Products and Services

When I first started in my marketing career, I had a mentor who taught me a valuable concept.  The concept between Good, Fast and Cheap in relation to buying products and services and how, generally speaking, you can’t have all three - you can only pick two. If you are the type of person “who …

Value Exchange With Clients Creates a Huge Impact on Your Brand

Value. What does it mean to you?  More importantly, what does it mean to your client?  When you put these two together, how does value exchange play a part in your customer life-cycle? Before we dig in, let me give you a definition of “value”: According to dictionary.com, Value means “1. Relative worth, merit or …

What is Your Customer Actually Buying From You?

As a business owner, you should always be thinking about the value you bring to the table when it comes to daily operations and working with clients.  Most of the time - ok all the time - your customers are thinking about "them" and their needs.  Therefore, you should be thinking about the same thing …