Why Re-Engagement Strategies Are Important to Your Company

What do “Customer Loyalty” or “Outreach” Programs have in common? The answer: Repeat business! In other words, companies implement re-engagement strategies to engage customers who haven’t done business with them in a while.

Why? Because it’s more cost effective to nurture a customer who’s previously done business with you than to find a new one. In fact, it costs from five to twenty-five times more to attract a new customer than it does to retain an existing one.

It’s also easier to do business with someone you’ve already done business with.

It’s easier for the customer because they’ve already made up their mind about you. They’ve trusted you enough, at least once, to give you their business. They decided they like how you do business and they like the products and services you offer.

This is known as the customer experience.  If they had a great experience with your company, the second “yes” will be easier to obtain.

This is where re-engagement strategies come into play.  You can create re-engagement strategies to engage customers who haven’t purchased from you in a while with Customer Loyalty and Outreach Programs.

How do you engage customers who haven’t purchased from you in a while?

At the very least, keep lines of communication open with your customers. Ask them to subscribe to your newsletter so you can send regular communications that will keep them engaged.

To make an even greater impact, communicate to them about special offers and campaigns tailored specifically to their needs.

You can also implement one of the following programs:

Customer Loyalty Program

Customer Loyalty programs are developed to reward customers based on the frequency of purchases. The re-engagement strategy behind this is to incentivize them to come back more often so they can get closer to receiving their free gift.

The most popular type of Customer Loyalty Program is giving customers a “Punch Card” that rewards after a certain amount of purchases.

You can also implement a program that gives points based on each purchase. A certain amount of points then allows the customers to receive free gifts.

Outreach Program

For customers who haven’t purchased from you in a while, define what a “while” looks like. Then decide how you will reach out to customers. You can do this by email or mail.

The premise of this program is to reach out and provide a friendly note to say you’re thinking of them. The

This is a type of re-engagement strategy for customers who haven’t purchased from you in a while.  The premise of the program is to reach out to provide a friendly note says you’re thinking of them and to offer a gift when they purchase again.

The key lies in providing a call to action that grabs the customers attention so they can focus on you – even if it is for a second, the impression can create a powerful impact.

The re-engagement programs above are only a few of the many programs that can be implemented to help you engage previous customers and generate more sales. All without having to find new customers!

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