Promotional Marketing: The Key to Cutting Through the Noise

Marketing is a crucial aspect every business needs in order to spreading awareness of your brand. Good marketing helps you stand out from your competitors and creates a need for your products and services.  The key to good marketing is creating an impact on your audience that's big enough for them to think of you …

“That’s how we’ve always done it” is NOT Innovation

There are many companies out there today that do things because "that's the way it's always been done" or "that's just the way we do it". These are dangerous statements for any company to make, not only because they have the potential to hinder growth, but because of the other side of that coin - …

Antina Promotions’ Brand Story: Part 1

Last week, I started a challenge called "The Brand Story Challenge" created by business consultant, Jennifer Kem.  This challenge is a 10 day challenge that pushes businesses and entrepreneurs to answer the hard questions in their business so they can learn to tell their brand's story and reveal the core of their brand. This is …

The Art of Standing Out in Advertising

Advertising your business is crucial to getting your name out and spreading the word.  The key to good advertising is when you can stand out from your competitors and make your target audience think of your company when they need your products and/or services - not blend in with the crowd. Promotional products can help …

Promotional Products and the Likelihood for New Business [Infographic]

If you are looking to gain new business, you need to make sure you have a great advertising campaign that will make prospects want to do business with you over your competitors.  If you are looking for a fun, creative way to stand out and gain new business, you should look into using promotional products. …