21 Reasons Promotional Items Are Effective Advertisements

Promotional item can be cost effective advertising tools that can produce beneficial results, when used strategically. Over the past 10 years, there have been a number of industry studies conducted to prove this. We looked at studies from the Advertising Specialties Institute (ASI) and the Promotional Products Association International (PPAI) and found 21 reasons promotional …

Treat Promotional Products As Marketing Investments To Get Better Results

When you think of "Promotional Products" what comes to mind first? Is it "Products"?, "Tools"?, "SWAG"?, "Giveaways"?, "Tchotchkes"?, "Throwaways"?, "Trinkets and Trash"?..."Stuff"? What about "Marketing Investment"? There are a variety of names for promotional products and yes, some names are less glamorous than others. But, the name a person gives them can tell a lot about …

5 Ways Promotional Items Help You Receive a Return on Your Investment

Using promotional items and other ad specialties to market your company, event or trade show is a great way to increase sales, brand recognition and awareness. What makes these items such powerful marketing tools is they tend to stick around.  The benefit? When they are kept by a recipient, they produce multiple impressions of your advertisement …

19 Insane (But True) Facts About Promotional Products

Promotional products are a very versatile breed of advertisements.  Ranging from items you can eat to items you can hear to items you can touch, these items can pique the interests of anyone and can also be beneficial to companies in many ways.  Here are 19 Insane (But True) Facts About Promotional Products. Typically, people own …

How Did Promotional Items Become The Best? Find Out.

Promotional items have been around since way way back when George Washington needed commemorative buttons when he was elected president.  Ever since then, these advertising specialties have evolved from buttons to calendars to wooden specialties and Farmers Almanacs up to today when we can see items such as measuring cups, oven mitts, earbuds and portable cell …

How Did Promotional Items Become The Best? Find Out Here!

Promotional items have been around since way way back when George Washington needed commemorative buttons when he was elected president. Ever since then, these advertising specialties have evolved from buttons to calendars to wooden specialties and Farmers Almanacs.  Evolving all the way up to today when we see items such as measuring cups, oven mitts, earbuds …

21 Reasons Promotional Items Are Effective Advertisements

Promotional items, when used properly can be cost effective advertising tools that produce great results.  There have been numerous studies conducted by the Advertising Specialties Industry professionals including the Advertising Specialties Institute (ASI) and the Promotional Products Association International (PPAI).  Here are 21 facts that have proven promotional items as effective advertisements. 1. Promotional products …

Treat Promotional Products As Investments To Get Better Results

When you think of "Promotional Products" what comes to mind first?  "Throwaways?", "Tchotchkes?", "Trinkets and Trash?"...there are many different names for promotional products.  Yes, some names are less glamorous than others, but depending on your experience with promotional products, you might have a different viewpoint. For example, if you have had a poor experience with promotional products …

How Recipients View an Advertiser on a Promotional Item [Infographic]

An important factor about advertising is the opinions of the viewers of an advertisement.  Since this is such an important aspect of advertising, the Advertising Specialties Institute collected data in their Global Advertising Specialties Impressions study about how recipients view an advertiser that gives them a promotional item.  This infographic shows how different promotional items …

Study Proves The Power of Promotional Items [Video]

Since 2008, the Advertising Specialties Industry (ASI) performs a Global Advertising Specialties Impressions Study each year to prove the power of promotional products.  This year, the study was released in September during ASI's Power Summit in Park City, Utah. The report contains results from the 2012 study plus additional research conducted during May through July …

Study Proves Power of Promotional Items

Since 2008, the Advertising Specialties Industry (ASI) performs a Global Advertising Specialties Impressions Study each year to prove the power of promotional products.  This year, the study was released in September during ASI's Power Summit in Park City, Utah. The report contains results from the 2012 study plus additional research conducted during May through July …

Promotional Items Produce Great ROI

As we have mentioned before, using promotional items and other ad specialties to market your company, event or trade show (to name a few) is a great way to increase sales, increase brand recognition and promote your company or cause. What makes these items such powerful marketing tools?  For one thing, they tend to stick around …

Second BASI Earned at Antina Promotions

Recently, co-founder Andrew Concord of Antina Promotions received his Bachelor of Advertising Specialties Information (BASI) certificate.  As noted in our prior blog: BASI Awarded to Owner of Antina Promotions, the BASI is the advertising specialties equivalent to a Bachelor's degree. According to the Advertising Specialties Institute (ASI), "BASI holders are recognized as industry experts who …

3 Myths About Promotional Products Debunked

While those who use promotional products know about all the powerful benefits they can carry, there are still a handful of people who are still weary about using promotional products.  If you are one of the few that still need convincing that promotional products can rock your world, we are here to debunk some common myths about …