Companies who attend trade shows spend a ton of time, money and effort planning and preparing for their show. This is because trade shows are one of the best ways to generate leads. The premise behind generating leads is that a certain percentage will turn into sales. Unfortunately, that’s not how it works for most companies because they skip the most important step in the process.
The one that makes or breaks the show…the follow up!
In fact, research has shown that the majority of leads collected at trade shows never receive any sort of follow up from the companies they meet!
If this sounds familiar, please stop wasting money on trade shows! Because if you allow your leads to go stale, you would have been better off not showing up. If you simply don’t know what to do, here are three, quick trade show follow up techniques you can use.
1. Email your list
Within 1 day of going to the trade show, send an email to your leads to thank them for stopping by your booth.
Bonus points if you send a whitepaper, checklist or downloadable file along with your email as added appreciation.
2. Send a thank you note
Mail a handwritten thank you note to your list. A handwritten note is more meaningful, thoughtful and will definitely set you apart from your competition.
Bonus points if you took a picture of your team and include it in the note.
Double bonus points if you include a promotional item they can use on a daily or weekly basis.
3. Connect with them on Social Media.
This one is self-explanatory.
Bonus points if you invite them to coffee or lunch to learn more about them.
Remember: the results don’t get tallied when the trade show is over! Once you collect your leads, you must follow up because the benefits of collecting leads will pay off.
If you use these follow up techniques you will immediately stop wasting your time, money and effort on trade shows.
Creating Memorable Impressions For Your Brand 