Tracking Success of a Promotional Product Campaign

When you find promotional products that are useful to your target audience, you imprint your marketing message on the products and you pass the products out to the appropriate audience, where do you go from here?  How do you know that your promotional product campaign was a success?

No worries.  We have three ways that you will be able to track the success of your promotional product campaign.

1. Die Cut Coupons

Calendars, Magnets and even Bumper Stickers have capabilities that allow you to utilize or add die-cut coupons on these products.  Die-cut coupons are coupons that are basically “tear-away” coupons  that allow recipients to tear off of the products and redeem them.

You can track the success of your campaign by the amount of coupons that are redeemed.   

2. Dedicated URL

Especially popular for trade show items, you can imprint a dedicated URL on your products that will give respondents more information and the chance to win a prize.

You can track the success of your campaign by the amount of visitors to the dedicated URL and the amount of respondents who fill out the information to be entered to win a prize (Note: this also works with QR codes). 

3. Two Part Programs

Two part programs are programs that require an action for recipients to take in order to receive a free gift.  For example, if you send a direct mail piece, like a postcard that tells customers to visit your coffee shop for a free travel mug.

You can track the success of your campaign by the amount of customers who take action and receive their gift.

 

Note: all three of these campaigns would pair well with the use of QR Codes.  QR Codes can easily track respondents who scan the code and go to the designated web page.