Behind the Scenes of Antina Promotions

I’m not sure if you know this, but my business superpower is my intuition. I have a sense of seeing things other people don’t see or have overlooked.

Just like a puzzle, I can find your missing piece.

So, if you’re experiencing a lull in sales after a live event or trade show or if you feel like your trade show or live event results could have/ should have (would have?) been better if you promoted your event more strategically or if you did a little more than just “go through the motions”, my program, “Event Maximizer” may be a great program for you and we should sit and chat over a cup of coffee to see how our program can help you maximize results.

It is best to sit and chat with me because at Antina Promotions, our service values are strategy, simplicity and intuitive understanding and when you work with us, you, as an entrepreneur will receive strategies that will help you stop going through the motions and start learning the “tweaks” you need to maximize business results within 4 weeks time.

Not only that, Antina Promotions has a culture statement that will help you release stress, and feel at ease and worry free when you are welcomed into our family of satisfied clients:

culture-credo

 

What Happened When We Kicked Fear’s Booty

business-woman-working-on-laptop-in-her-office-picjumbo-comI believe that being an entrepreneur is hard stuff, it’s not that frilly “I-get-to-do-what-I-want-when-I-want” and go on 10 vacations a year stuff, that most people dream about when they think of owning their own business. It takes a lot of courage, a lot of late nights, a lot of sacrifice, a lot of tears – you know, all that jazz.

So, why do I do it?

Because I am passionate about giving entrepreneurs and business owners the tools needed to maximize their business results laid out for them in an easy-to-consume format so they can invest in the areas they need hone in on to keep pushing forward, to invest in themselves so they can grow on both a personal and professional level.

That is what makes me happy.  So, my husband and I started the company you have all grown to love over the past 6 years (and if you have not experienced the awesomeness that is Antina yet, you may want to consider checking us out, or at least adding us to your bucket list)

Yes, it has been a rocky road. But, we never let fear, hardships or obstacles get in the way of us rising to our dreams of helping entrepreneurs grow their businesses.  In fact, we kicked fear’s booty!

So, while you may think Antina Promotions helps entrepreneurs and business owners become unforgettable to their audience by helping them stand out, get noticed and get business with unique, useful and relevant-to-their-audience promotional items – ok sure – that’s one thing we do and it’s one thing we are pretty darn good at…

But, what we really do is help entrepreneurs and business owners with programs to boost their brand and accelerate their business. As a result of partnering with us, clients receive affordable, easy solutions to help them ultimately maximize results to create a bigger and better brand.

You see, to us, it is pretty easy to get results at trade shows, so when I would hear some business owners did not have any luck achieving the results they were looking for, it was at that moment we decided to open up our strategy to help others maximize results at trade shows and live events.

So, my question to you is:

Are you struggling with promoting your events in effective ways that will increase the probability of getting the sale?

or, do you sometimes feel let down because your current efforts to promote your live event or trade show are not paying off as much as you would like them to?

If so, I am looking for 5 entrepreneurs who are exhibiting at a trade show or hosting a live event in the next 2-3 months who would like to answer “no” to the above questions and who crave that “accomplished” and “winning” feeling after their event, to help. Are you one of them?  If not, who do you know that you can share this post with?

How Constraints Almost Stopped My Event Program From Being Created

stopRecently, I have been working on developing a new program for my company.  This program was actually launched last week (woohoo!) after many many weeks of hard work and a lot of time and effort!

It is a great product, if I do say so myself, that we know will help business owners learn how to increase visibility and ROI when they are exhibiting at trade shows or hosting live events.  We are super excited about this product and a very proud of it.

Thinking back on it, when the product was in development, there were a few constraints along the way that made me feel like it would never come to fruition.  Not from a lack of trying, but from a lack of resources.

You see, this was the first time I have ever created a product like this, before.  As a small business owner, and maybe you can relate, I wear a lot of hats.  Which means that although I created a goal plan for this project, I did not know exactly what I was getting into.   I may have underestimated (ok, ok, I did underestimate) the different components that go along with creating a program of this caliber.

Since it was my first time developing a program like this, my learning curve had to grow exponentially in a short amount of time.  I had the content, I knew what I wanted it to look like.  I knew the product would help a lot of people get amazing results.

However, the resources I speak of were a lack of knowledge in the technology required to build an amazing program and a lack of time to learn said technology required to build an amazing program.

This happens quite often as a small business owner.  Sometimes, your resources are tight.  Sometimes, you have to learn before you leap or delegate to get the job done, or both.

IF I decided to delegate some tasks for my project, perhaps, the project would get out to the public faster.  Perhaps, I could have created two projects in the time it took me to build one.

Due to the constraints I was faced with, the time I put into this project is likely to be a lot less than it will be going forward because I have now gained the experience and the knowledge of what it takes to do more in less time.

Perhaps, and this is more likely, I will get better at the technology parts, better at delegating and I can create even more maximizer programs that can help business owners in different areas they are struggling with.

So, next time, when Antina Promotions rolls out a new maximizer program (*wink* *wink*) you may see two new maximizer programs come from it.  All because I learned and adapted from the constraints I was faced with in the past.

Also, if you ever run into some constraints when you are working on something in unfamiliar territory, I would advise you to take a look at your overall project, determine what has to be done, determine what you absolutely need to do yourself and delegate the rest!  This way you will save time, and more than likely get a lot more finished within your goal time frame.

Sometimes You Just Need That Missing Piece

missing-pieceOver the past few weeks, I have been reading Napoleon Hill’s Think and Grow Rich. In his book, Hill tells an interesting story that made me think about how it is so easy to give up in certain situations that may seem hard at first, but if – and only if – you push through, will you be able to reap the rewards.

This was not the case in one of the stories Hill tells called “Three Feet from Gold”.  This story is about a man called R. U. Darby and his uncle who had caught a bit of “gold fever” and how Darby’s uncle set out west to start digging so he could become rich.  Here is my summary:

After a few weeks of digging, Darby’s uncle found some gold.  So, he went back home so he could raise enough money to purchase the machinery required to bring the gold to the surface.  Once the money was raised Darby and his uncle went back to the spot and they dug up a whole lot of gold!

After a while of digging and collecting the gold ore, the gold disappeared.  Unfortunately for them, the gold was no longer there.  But, they kept drilling and drilling.  And drilling and drilling without any luck.

So, they decided to quit and sell the machinery to a junk man in exchange for a few hundred dollars and went back home.

The junk man, ended up calling in a mining engineer to look at the mine.  After the engineer assessed the mine, he found out there was a “fault line”, that Darby and his uncle were not familiar with.  After some calculations, the mining engineer discovered the gold would be found three feet from where the Darby’s stopped drilling!

The junk man ended up digging up millions of dollars in gold from the mine because he knew enough to seek expert advice before giving up.

The moral of the story? Well, it is in the last line – seek expert advice before giving up!  If there is something you want in the world, badly enough, don’t give up at the first sign of struggle.

I will give it to the Darby’s for at least continuing to dig a while longer after the gold ran out.  However, they did not persistently dig for gold until they discovered the rest, and simply missed their opportunity for millions of dollars in gold because they gave up too soon – three feet too soon to be exact!

This is the same kind of logic that I tell my Event Maximizer clients who exhibit trade shows and host live events: sometimes you are working hard at promoting your event, but you just need to know a strategy that will give you that extra boost to achieve maximum results.

This is the same kind of logic that goes hand in hand with maximizing results in your business.  A business owner, entrepreneur, especially has to wear many hats day in and day out.

There comes a time when you hit a plateau and you realize, you are working really really hard, but you are not quite maximizing your results.

You really really want to maximize results, and you are trying your best, but something is missing.

When you get to this point, don’t give up!

When you get to this point, remember this story and realize that seeking expert advice, is more than likely the best route you could take to get to that maximum point in your business because you are not an expert in that field, you are an expert in what you do best in your business.

When you feel like giving up, really assess whether you need that missing piece that will bring everything together for you, for the better.

The Legend Story of Antina Promotions

books-683901_1920I was recently asked what I thought my Legend Story would say.  At first, this was not an easy story to tell because it is hard to think about years in the future when I would be gone.  But then I thought, I may physically be gone, but my legend, my legacy will still move on.

So, I would like to share, with you, what I wrote.  I hope that some day Antina Promotions will reflect the same values and beliefs I hold.

The Legend Story of Antina Promotions

It wasn’t easy being her, she had to put up with a lot of crap from a lot of people, but she never let it break her spirits. She knew the only way to move past all the hardships and all the hurt was to keep on moving because “action slays the noise”, and boy did she ever slay!

To say she inspired me and everyone that had the privilege to know her would be an understatement. She would always encourage everyone to shine to their fullest potential. To be different. Or, rather, To be bold, think big and stand out!

You see, Christina always wanted to inspire people to take action. Any action. She always believed that if you werent happy, you needed to shake things up a little bit. Do something different that you wouldn’t normally do. Do anything it took to find your happiness. That was the whole point of life to her, to find your happiness and own it.

She always said “There’s no point in being stuck in the same old boring routine day in and day out. You have the power to make your own decisions, you mind as well choose to to be happy. So, stop overthinking, stop worrying you will make the wrong choice and just do something. Anything. Anything that will allow you to live to your fullest potential in every capacity. Anything that will make you happy.”

With that mentality, Christina was happy and it was because she worked so hard at making her life the way she wanted it to be.

Which brings me to, Antina Promotions. A real life reflection of the values she believed in.

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That’s why I am standing here, telling you this story today, because I know, Christina, my ancestor, would be happy to know, I am happy taking over as a 3rd Generation CEO of Antina Promotions to continue her legacy of helping others shine in their brand.

30 Perks of Using Promotional Products As Marketing Tools

celebrate-clipartLast weekend, I celebrated my 30th birthday this week, I decided I am going to offer 30 tips you that will help you use promotional products to market your company.

Here we go!  Promotional products can help you:

  1. Create brand awareness
  2. Become favored by your audience
  3. Create an experience for your audience
  4. Promote your company
  5. Generate leads
  6. Increase sales
  7. Retain customers
  8. Lower company healthcare costs
  9. Set you apart from your competition
  10. Become unforgettable
  11. Advertise your new products and services
  12. Look professional
  13. Promote your identity
  14. Create awareness for your cause
  15. Give a tangible representation of your brand
  16. Obtain “staying power”
  17. Positively affect buying decisions
  18. Create excitement
  19. Help your audience recall your brand
  20. Create “walking” or “moving” Advertisements
  21. Stand out in the marketplace
  22. Emphasize your marketing campaign
  23. Leave a positive impact on the attitudes and behaviors of your audience
  24. Draw attention to your company
  25. Open lines of communication
  26. Increase customer loyalty
  27. Gain more exposure than ever before
  28. Create a long lasting advertisement
  29. Generate 100’s of 1000’s of impressions with one single product
  30. Grow your business

And these are only 30 ways they can help you!

How Promotional Products Help You Recall Your Experience With a Brand

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This past weekend Andrew and I went to Niagara Falls.  It was my first time there and his first time back since he was little and I must say WOW!  It was definitely a sight to see.  I couldn’t get over the fact that the water does not stop!  And all the rainbows! (Love me some rainbows!)

While we were there, we tried to do everything we possibly could.  We went on the boat (duh!) that took you to get an up close and personal view of the falls, we walked along the boardwalk to see where the falls flowed into rapids and we even took a tour behind the falls for an even more up close and personal view.  At the end of each attraction we were lead to a “store” where we could buy all of our Niagara swag.

Aah yes, the stuff we buy to remind us of the great time we had at Niagara falls.  A memory we can keep forever to remind us of the “time we went to Niagara and it was supposed to rain for an entire day right in the middle of our trip, but we ended up having the most beautiful days – and even got to see a full rainbow!”.  A memory that will remind us of the experience we had to take a short break and learn about this amazing natural attraction.

Then, if we were to purchase Niagara swag for our families, perhaps our stories and pictures and our memories would encourage them to want to experience Niagara as well?  Perhaps they will plan their trip in the near future?

Are you seeing what I am seeing?  Is this advertising I smell?  Yes!  A small item that you purchase will be taken home with you and you are more than likely to keep the item for years because it will help you recall your experience with this brand.

Crazy to think about when you actually realize that promotional products have that sort of effect on people.  Even crazier to think that you can apply this same mentality when you are using promotional products to help your audience remember the experiences they have with your brand.

Antina Promotions’ Brand Story: Part 7

Part 7?  If you have been following my posts on Antina Promotions’ brand story challenge, you may have thought I was finished since I told you it was a 10 day challenge and I have talked about Day 1, Day 2, Day 3, Day 4-6, Days 7-8 and Days 9-10.  You may have also been as surprised as I was to see that there was a bonus prompt.  Day 11 was a mad-lib about my entire experience with the brand story challenge and it goes a little like this:

Brand Story Challenge Mad Lib:

It was Day 1 of the Brand Story Challenge. I was excited, nervous, and determined.

But above all, I was ready. Ready to share my story with companies who want to differentiate themselves from their competition, and be totally honest about my journey with my process of consulting and guiding my clients in the right direction to achieve the results they need.

When I hit ‘post’ on that first day, I felt nauseous. Whoa. I was really doing all this? What were people gonna do when they heard about my business journey.

Is vulnerability reeeally that effective?

Then… something interesting happened. The response was shocking. Suddenly, people were responding – and I mean *really* liking my posts, not too many people, but more than they usually do. And for the first time ever, I felt truly engaging.

Now, the challenge is at an end. Yep, it’s day 10.
So I wanted to say thank you all for “traveling” with me. It is an honor to be so warmly accepted by so many people.

I feel happy. I feel ecstatic. And I know going forward – nothing can stop me from continuing this story, and sharing it out loud, and without fear.

I got this!

Antina Promotions’ Brand Story: Part 6

Last month I participated in a Brand Story Challenge that was put on by Business Consultant Jennifer Kem.  It made such an impact on Antina Promotions that I decided to blog about it.  I have already covered Part 1 (that talked about Day 1 of the challenge), Part 2 for Day 2, Part 3 that talked about Day 3 and Part 4 that talked about Day’s 4-6, Part 5 for Day’s 7 and 8.  Now onto Day’s 9 and 10!

Day 9: Real Results

On this day, we talked about SMART results and the “SMART” results we provide for our clients.  For those of you who have not heard of this concept before SMART stands for Specific, Measurable, Assignable, Realistic and Time-Related.  After going through the prompts, here is what we know about Antina:

As a result of working with my company clients have created awareness of their brand, products and services, acquired new clients and gained a positive return on their investment within their goal timeframe.

Day 10: Culture

The LAST day!!  I was so excited to have gone through this journey, that I couldn’t wait for Day 10!  Day 10 was  our Culture Credo. Which, defined by Jennifer Kem is: “[A] short message designed to summarize and illustrate the idea-to-creation passion and mission of your business; in as few words as possible.”  Here is our Culture Credo -which is still in the works – but, here is what we have for now:

Culture Credo