How Customer Experience Impacts Relationships In Your Business: Part 2

Last week, I told a story about my friend's experience with a credit union. He had opened up a few accounts at a credit union and did not have a very informative or particularly "great" experience.  In fact, it was unsettling.  If you missed it, you can read part 1 here. If you can’t wait …

How Customer Experience Impacts Relationships In Your Business: Part 1

A friend of mine, who had never had an account at a credit union before, decided he wanted to be a part of a credit union.  He did some research and headed over to his local credit union so he could switch banks.  He also thought it would be wise to open up an investment …

The Number One Reason You Should Pay Attention To Your Customer Journey

We all have had experiences with companies we've purchased from that made us tell all of our family and friends about them. Good or bad experiences, we want to talk about it all.  Especially when someone asks about the experience you had with a certain company, flashbacks of memories from great to not so great …

What is Your Customer Actually Buying From You?

As a business owner, you should always be thinking about the value you bring to the table when it comes to daily operations and working with clients.  Most of the time - ok all the time - your customers are thinking about "them" and their needs.  Therefore, you should be thinking about the same thing …