There are a ton of ways to use promotional items to make a positive impact on your audience. The sad part is, some of the best ways to use promotional items are often overlooked.
The first step – know your goals. Are you looking to for more loyal customers? Do you want to increase sales? Get more leads? Show appreciation? Be more memorable?
Promotional items help you with all of these things because they are useful and tangible items people hold onto! In fact, it’s been proven that when promotional items are useful, they have staying power and give you more impressions. This how you achieve your goals and get a return for your investment.
Second, develop a strategy. A strategy will help you define the things you need to do in order to achieve your goals. This is a good thing because you will be more organized when you are in the throws of your campaign.
If you’re looking for inspiration, here are some of the best ways you can use promotional items strategically for greater impact.
Who says snail mail is dead? If that’s the case, this is an even better time for an opportunity to use the mail to advertise! The best way to stand out is to use “lumpy” mail. Why? Lumpy mail has a greater chance of being opened and read.
This is huge because most people are sending postcards and other flat mail that ends up getting thrown away. Sending a promotional item in the mail will grab the recipients attention and also helps them remember you.
The “Business Card”
Think of all the business cards you’ve thrown away. Think about how many of your cards have been thrown away.
Instead of exchanging a 2.5″x3″ card with your information, add your information to a small item that’s easy to carry. Using the promotional item instead instead of a business card gives you a better chance of standing out.
Also, your promotional business card is less likely to be thrown away and the recipient will remember you easier, too.
Everyone likes to know they are appreciated from time to time. Therefore, send clients a gift to show them you appreciate their business.
For example, everyone has a birthday, right? Send clients a gift on their birthday to show them you’re thinking of them and thankful for their business. (This works for employees, too!)
Also, use appreciation gifts after someone purchases from you. This can be done with or without their knowledge.
If a prospect knows they will receive a free gift with purchase, it incentivizes them to take action. If you don’t tell a customer, this will add to the experience you offer. Either way, it’s a win-win situation!
Here’s a tip: if you sell products, give away a promotional item instead of a trial sample of your products. This saves you money in the long run – especially because a promotional item doubles as an advertisement.
Remember, promotional items are tools you can use to get your message across to the right audience. The above ways to use promotional products are examples of how the items are pieces of a strategy that, when executed fully, can give you the results you are looking for.