4 Steps to Promoting a Trade Show or Live Event to Increase Results

think-aboutIf you are going to be promoting your presence at a trade show or promoting a live event you are hosting, ask yourself these questions:

-Do you spend a lot of time planning your event, but feel your efforts do not pay off as much as you would like them to?

-Do you have an Event Promotion Strategy that will help you map out your goals and the steps needed to reach those goals?

If you think you do spend enough time planning your event, but are not too happy with the results, perhaps you need to tweak your strategy so you can maximize your results.

If you did not create a strategy, maybe that’s the key?

What if I told you there is an easy solution tho both issues?  The following 4 steps will help you learn how to promote a trade show or live event to increase results.

  1. You need to basically audit your previous events and assess what happened at previous events to find out what worked, what did not work so great and what can be improved.
  2. You need to create an action plan to define your goals and how to reach those goals.
  3. You need to apply the strategy you created
  4. You need to analyze your results and find out what worked, what did not work so great and what can be improved on next time, and why.

If you would like more information on piecing the strategy together for promoting your live events or trade shows, we have a free guide that will give you 4 questions you need to ask yourself when planning to promote your next trade show or live event. Download the free guide here


Antina Promotions Now Offers Event Consulting!

Planning an event can be a very stressful experience.  Your to do list can quickly become overwhelming and it is very easy to become unorganized.  Even worse, you may become so busy planning the different aspects of an event or a tradeshow that you may forget about one of the most important parts: the promotion!

Promoting is an extremely important aspect of planning an event or exhibiting at a tradeshow.  You should promote the event or tradeshow to attract people to come to the event or visit your tradeshow booth and you should know how to use the promotional items you are advertising with or giving away so you can advertise effectively and  ultimately, gain more leads.

As you may know, Antina Promotions specializes in event promotions and tradeshow displays.  We decided to give our clients more value by starting to offer event consulting services to provide tools and guidance so they can get the most out of their tradeshow or event and gain the most benefits to turn an event or tradeshow into a good investment.

There are several ways to promote your tradeshow or event.  Of course, we know promotional products can handle the branding, advertising and promotion.  But how you use those products may become unclear.  Here are a few ways we can help you make your event or tradeshow a success:

  • Attract exhibitors or sponsors
  • Generate buzz among your target markets about the event or your presence at a tradeshow
  • Help you collect quality leads
  • Following up with leads

These are just a few things that Antina would be more that eager to assist you with.  We would be more than happy to sit down with you and start mapping out your next event or tradeshow.