Trade Shows are a great way to showcase your brand and educate prospects about the products and services you offer. While trade shows happen all throughout the year, the busy trade show seasons are during the spring and fall. If you typically exhibit to gain more visibility, you are likely to have some sort of signage or display.
You also know that your trade show banners, displays and other signage may be costly for your company, depending on what you purchased. Especially when you think of the few times a year you actually use your display.
But, who says you can only use your trade show banners at a trade show?
The good news is, you don’t have to store your banners away. You can use them outside of your exhibit. If you think about it, these items highlight what you do (which makes them perfect advertising for your company).
Signage and displays are great tools to help you:
- Create brand awareness
- Increase sales for items you are promoting
- Educate and inform your customers, patients and visitors to your office
- Heighten consumer awareness and satisfaction
- Increase sales in a signage location
Why not showcase your banners whenever and wherever an opportunity arises?
Here are a few ways you can reuse your trade show banners in between seasons.
- Display in your lobby, office or showroom
- Create cross-selling opportunities by using your banner in the space you meet with your clients at your office
- Set up in your office when you host a open house, ribbon cutting or holiday party.
- Display wherever you sponsor an event.
As you can see, you do not have to limit the use of your trade show banners to only the times you exhibit. By using your banners in between seasons, you are able to maximize your branding and your presence giving you more opportunities for exposure.
Creating Memorable Impressions For Your Brand 