Why Designing Experiences with Promotional Items is Important

"When you move past the objects in the design process, all that is left are the experiences involved...it's always relational. Always interpersonal. Designs affect people.". This is a quote from a recent Ted Talk titled, "Design Experiences, Not Things" by Abraham Burickson. In marketing, this is absolutely true in the sense that when we design …

How to use Branded Masks as Advertising Tools to Create Experiences

Currently, masks are a part of our every day lives. So much so that they are starting to become a part of our everyday wardrobes. As we have talked about before, the promotional industry follows the fashion industry. This means that you can now get branded masks! But, who wants to wear a mask with …

What Do Your Safety Protocols Look Like?

We've all heard that social distancing is a big part of slowing the spread of COVID-19. And, while we can go out into the world, there are some people who are still skeptical about doing so. Therefore, as a good customer experience technique, implementing safety protocols are important to building and gaining trust with customers …

Communication is Key to Fighting Uncertainty

As businesses open up, are you ready to "get out there"? Or, are you cautious about when and where you venture out to? While these are great questions to consider for you and your family, know your customers may be considering them, too. It's not that there is a right or wrong answer to these …

As the World Opens, Keep Brand Experience In Mind

The Brand Experience you provide to prospects and customers has always been important. As we are getting closer to talking about - and starting to - re-open our economy, the experience you provide will matter even more. With the pandemic creating so much uncertainty, it is our job to create more security and safety for …

Brand Experience Starts With the First Touch Point

It has been said that within the first seven seconds of someone meeting you, they will make 11 major decisions about you. Decisions about whether you are approachable, credible, trustworthy, etc. People make these decisions based on feelings about their perception of you. This is true with brands, as well - it's called "Brand Experience". …

Why Re-Engagement Strategies Are Important to Your Company

What do “Customer Loyalty” or “Outreach” Programs have in common? The answer: Repeat business! In other words, companies implement re-engagement strategies to engage customers who haven’t done business with them in a while. Why? Because it’s more cost effective to nurture a customer who’s previously done business with you than to find a new one. …

The Truth Every Business Needs to Know About Their Brand

A common misconception business owners have is their logo is their brand. It's common because logos are used to help others recognize a brand. However, this isn't what makes up a brand, it's only one component. It's deeper than that. A Brand is Culture Anything that reflects a company's personality makes up a company's culture. …

How To Connect With Consumers To Stay Top of Mind

Recently, I read a few interesting fact in an article in Health magazine.  The article was about detoxing from "screen" usage to create healthy habits around the way we use technology. The first fact was "'11. The number of years a person will look at his or her phone in a lifetime', according to data …

What Does Your Appreciation Gift Mean To Your Client?

This month, one of the books I read was Give and Take by Adam Grant (great book by the way!). In one of the many great stories he tells throughout the book, Grant talks about shifting our frame of reference to another person's perspective.  Usually, the person you are talking to, the person you are …

Let’s Talk About The Results You Are Not Getting With Promotional Items

Most businesses are not aware they need to purchase promotional items intentionally, let alone use them with strategy that can help them achieve a desired outcome. My question is, why spend money on promotional products if you do not have an implementation strategy in place? My other question is, if the products are not being …

What Do You Do to Ensure the Customer Experience Follows Through After the Sale?

Closing a sale is an exciting time.  Think about it. Sit back and imagine the feeling you get when you close a deal on the sale of your product or service. Think of how happy you feel about the sale being finalized, how proud you are of your accomplishment and how confident you have become …

Why You Can Only Pick Two When it Comes to Good, Fast, and Cheap Products and Services

When I first started in my marketing career, I had a mentor who taught me a valuable concept.  The concept between Good, Fast and Cheap in relation to buying products and services and how, generally speaking, you can’t have all three - you can only pick two. If you are the type of person “who …

Value Exchange With Clients Creates a Huge Impact on Your Brand

Value. What does it mean to you?  More importantly, what does it mean to your client?  When you put these two together, how does value exchange play a part in your customer life-cycle? Before we dig in, let me give you a definition of “value”: According to dictionary.com, Value means “1. Relative worth, merit or …