When your promotional items work for you, they engage your audience, incentivize them to take action and give you results. This takes a lot more than just slapping a logo on a product and calling it a day. You need to follow a plan that will connect you with your audience and help you track and measure results. In the end, you’ll be able to determine if your plan worked and if you received a return on your investment.
In order to use promotional items effectively and get the results you are looking for, you need to put some thought into it. It’s worth it to take this step because you’ll end up seeing whether or not you’re wasting your marketing dollars.
The key is, to not think of the promotional items first. Think of promotional items as the vehicle that is driving your marketing message within your campaign. You need to consider both who you are giving the items to and how you will use them before you even choose your product.
To give you a head start, here are three questions you should ask yourself before purchasing promotional items for your company.
1. Who is my audience?
Figuring out who you’re trying to reach is a big part of choosing and using promotional items effectively. If you’re not sure who your audience is, you won’t be able to figure out which products they are more likely to hold onto.
Of course, you want your audience to hold onto your product, the longer they hold onto the product, the more impressions they will receive from your brand.
The key is to give them a product they will hold on long enough to have your information in front of them when they need it.
2. What would I like my promotional items to do for me?
From brand awareness to lead generation to appreciate your clients, promotional items can do a lot for you.
But, you have to focus. This is where you determine your goals. Think about what you want your promotional items to do for you – do you want to generate more leads? Do you want to convert more prospects into sales? Do you want your current clients to come back and order from you again?
Once your goals are set, it will be easier to be more intentional with your strategy because you are focusing on one thing. Your goal.
3. What should I print on my promotional items?
What you should print on your promotional items depends on your goals. If it’s brand awareness, you should add your logo to the product. If your goal is to increase leads, add the best way to contact you on the item.
When you are trying to convert leads into sales, you need to be more creative. Sometimes, you may need to add a call to action, a landing page or a coupon code. All of these can assist with helping you achieve the results you are looking for.
All in all, when you purchase promotional items, you want them to work for you! Once you are clear and specific on the answers to these questions, you will be headed in the right direction to finding promotional items that give you results.