12 Things Your Boss Expects You to Know About Promotional Products

Promotional products are useful items with an advertiser's name, logo, marketing message, offer or other promotional message an advertiser would like to promote.  Many companies use these products to advertise, thank customers, build clientele and maintain their current clientele - to mention a few.  If you work for a company that uses promotional products for … Continue reading 12 Things Your Boss Expects You to Know About Promotional Products

21 Reasons Promotional Items Are Effective Advertisements

Promotional items, when used properly can be cost effective advertising tools that produce great results.  There have been numerous studies conducted by the Advertising Specialties Industry professionals including the Advertising Specialties Institute (ASI) and the Promotional Products Association International (PPAI).  Here are 21 facts that have proven promotional items as effective advertisements. 1. Promotional products … Continue reading 21 Reasons Promotional Items Are Effective Advertisements

10 Reasons Promotional Products Make Great Marketing Tools [Infographic]

In 2008, the Advertising Specialties Institute conducted their first Global Advertising Specialties Impressions Study.  Ever since then, they have continually researched the power of promotional products and the reasons why they are one of the most effective advertising mediums.  This infographic gives you 10 reasons why promotional products make great marketing tools.

Benefits of Implementing Wellness Programs

Did you know that 3/4 of money spent on United States Healthcare occurs because of preventable conditions?  Did you also know that loss of on the job productivity accounts for 60% of the total cost of worker illness resulting in 2-4 hours of lost time? Wellness programs not only solve these problems, they create empowerment … Continue reading Benefits of Implementing Wellness Programs

Common Objections to Using Promotional Items

If you know the power of promotional items, this post is not for you!  If you are still trying to understand the power of promotional products or have not experienced the benefits first hand, we recommend you scan through these seven common objections people may have when it comes to using promotional items and then … Continue reading Common Objections to Using Promotional Items

Promotional Items Produce Great ROI

As we have mentioned before, using promotional items and other ad specialties to market your company, event or trade show (to name a few) is a great way to increase sales, increase brand recognition and promote your company or cause. What makes these items such powerful marketing tools?  For one thing, they tend to stick around … Continue reading Promotional Items Produce Great ROI