We have all seen it before: “FREE GIFT if you purchase x amount of products or spend x amount of dollars or more with our company”. This is your typical Gift with Purchase (GWP) marketing campaign. What is the big hype about giving away a free gift when a consumer purchases merchandise? Two things: 1. Everyone loves getting free stuff and 2. Companies love showing their customers that they appreciate their business. When you add them together: companies love showing customers they appreciate them, so they give away a free gift because they know their customer will love getting something back for free after they make a purchase (aahh, the beauty of incentive buying/selling).
While some companies give away free samples of other products they sell for their customers to test and use, another option could be to giveaway a branded promotional item that their customer could use on a regular basis. This is even better because the company could give away a branded promotional item that their customer could use along with the product they just bought.
Here are a few examples of a Gift With Purchase Promotion:
- A grocery store can give away a free reusable grocery tote (with the store’s logo) for customers who spend x amount of money (or more) on groceries.
- A doughnut shoppe could offer a free coffee tumbler (with the company’s logo) with the purchase of x amount of doughnuts.
- Give away a sunglass visor clip (with the company’s logo) after customers buys x pairs of your sunglasses.
Creating Memorable Impressions For Your Brand 