What Happened When We Kicked Fear’s Booty

business-woman-working-on-laptop-in-her-office-picjumbo-comI believe that being an entrepreneur is hard stuff, it’s not that frilly “I-get-to-do-what-I-want-when-I-want” and go on 10 vacations a year stuff, that most people dream about when they think of owning their own business. It takes a lot of courage, a lot of late nights, a lot of sacrifice, a lot of tears – you know, all that jazz.

So, why do I do it?

Because I am passionate about giving entrepreneurs and business owners the tools needed to maximize their business results laid out for them in an easy-to-consume format so they can invest in the areas they need hone in on to keep pushing forward, to invest in themselves so they can grow on both a personal and professional level.

That is what makes me happy.  So, my husband and I started the company you have all grown to love over the past 6 years (and if you have not experienced the awesomeness that is Antina yet, you may want to consider checking us out, or at least adding us to your bucket list)

Yes, it has been a rocky road. But, we never let fear, hardships or obstacles get in the way of us rising to our dreams of helping entrepreneurs grow their businesses.  In fact, we kicked fear’s booty!

So, while you may think Antina Promotions helps entrepreneurs and business owners become unforgettable to their audience by helping them stand out, get noticed and get business with unique, useful and relevant-to-their-audience promotional items – ok sure – that’s one thing we do and it’s one thing we are pretty darn good at…

But, what we really do is help entrepreneurs and business owners with programs to boost their brand and accelerate their business. As a result of partnering with us, clients receive affordable, easy solutions to help them ultimately maximize results to create a bigger and better brand.

You see, to us, it is pretty easy to get results at trade shows, so when I would hear some business owners did not have any luck achieving the results they were looking for, it was at that moment we decided to open up our strategy to help others maximize results at trade shows and live events.

So, my question to you is:

Are you struggling with promoting your events in effective ways that will increase the probability of getting the sale?

or, do you sometimes feel let down because your current efforts to promote your live event or trade show are not paying off as much as you would like them to?

If so, I am looking for 5 entrepreneurs who are exhibiting at a trade show or hosting a live event in the next 2-3 months who would like to answer “no” to the above questions and who crave that “accomplished” and “winning” feeling after their event, to help. Are you one of them?  If not, who do you know that you can share this post with?

4 Steps to Promoting a Trade Show or Live Event to Increase Results

think-aboutIf you are going to be promoting your presence at a trade show or promoting a live event you are hosting, ask yourself these questions:

-Do you spend a lot of time planning your event, but feel your efforts do not pay off as much as you would like them to?

-Do you have an Event Promotion Strategy that will help you map out your goals and the steps needed to reach those goals?

If you think you do spend enough time planning your event, but are not too happy with the results, perhaps you need to tweak your strategy so you can maximize your results.

If you did not create a strategy, maybe that’s the key?

What if I told you there is an easy solution tho both issues?  The following 4 steps will help you learn how to promote a trade show or live event to increase results.

  1. You need to basically audit your previous events and assess what happened at previous events to find out what worked, what did not work so great and what can be improved.
  2. You need to create an action plan to define your goals and how to reach those goals.
  3. You need to apply the strategy you created
  4. You need to analyze your results and find out what worked, what did not work so great and what can be improved on next time, and why.

If you would like more information on piecing the strategy together for promoting your live events or trade shows, we have a free guide that will give you 4 questions you need to ask yourself when planning to promote your next trade show or live event. Download the free guide here