In order to end up with a successful trade show or event that generates leads, followers, ROI or whatever results are important to you, you need to not only plan your event properly, you need to plan your promotion strategy properly.
This means you have to promote your event before AND during your event, plus you need to follow up after. Simple.
Ok, ok, I get it, you already have SO much to do with planning your event you don’t have time to promote your event.
In fact, planning is taking so much of your time that you don’t even know where to start promoting it.
Planning an event can be stressful. I know how it is, but you need to promote your event, too!
Promoting your event is the only way you will be able to see the benefits (aka standing out, increasing visibility, seeing a positive ROI) or all of your hard work will have gone to waste – not to mention the money you spent, too.
Think about it. How many live events have you hosted where you were less than thrilled with the results when it was over?
How many times do you have to give away a logoed bag just to find out almost everyone else was giving away a bag on top of the bag the organizer gave you when you got to the show, to make you realize this wasn’t going to cut it? You’re tired of wasting money!
Sure you can keep doing the same things you have always done at trade shows and live events, expecting a different crowd will give you a different result, but that’s a perfect way to blend in with the crowd.
You need to stand out in order to make an impact, and we can help.
Download our free “Event Promotions Essentials Guide” to get the skinny on 4 important questions you need to answer for your next live event or trade show!