Have you ever exhibited at a tradeshow or hosted a live event that did not turn out the way you hoped it would? You planned for months and months thinking about how “this event is going to be EPIC!”, but once the event is over, you are feeling less than enthused and decide to eat the cost and move on, hoping that “next year it will be better”.
I don’t mean to step on any toes, but when you are in that situation, have you ever thought that you may not have prepared as much as you should have? Maybe you did prepare, but you had no idea how prepared you actually had to be.
No worries, we have a 4 step process that can give you the boost you need to maximize your results at your next event.
1.Prepare For Success
This includes knowing what type of event you are going to showcase your brand (ex: tradeshow, live event), knowing your audience and an estimated percentage of your audience who are attending the event and your budget.
2. Get the Word Out
It is always best to make some noise before your event to let people know where you will be and why they should even take the time to come see you.
3. Marketing at the Event
When the day of the event has come, don’t think you are free and clear. You still need to work your magic and still promote your company with unique contests and demonstrations that will help set you apart from everyone else who is there, especially those who are your competitors.
4. Followup, Followup, Followup!
I cannot stress this enough, the majority of people do not followup after a live event or tradeshow and that, to me, is a shame because what you are doing is, is leaving money on the table! Always followup because you never know who will give you feedback, testimonials and even business.
If you follow this simple framework, that is half the battle. Actually making this framework work for your and you brand, is event better and will help you set yourself apart, stand out, gain more visibility and maximize your ROI.