3 Myths About Promotional Products Debunked

While those who use promotional products know about all the powerful benefits they can carry, there are still a handful of people who are still weary about using promotional products.  If you are one of the few that still need convincing that promotional products can rock your world, we are here to debunk some common myths about promotional products that may just change your mind.

Myth #1:  “Promotional products are too expensive!”

Some promotional products can have a higher price range than others.  However, there are still quality promotional products out there that can cost less than a dollar.  Plus, Antina Promotions works with our clients from A to Z.  We can take any marketing budget and offer quality products that fit your campaign and your budget so you can get the most out of your promotional product campaigns or products.

Myth #2:  “Promotional products just get thrown in the trash, no one actually uses them”

If promotional products are useful to your target audience, recipients are more likely to keep them around.  According to the Advertising Specialties Impressions Study of 2008, only 29% of recipients throw out a promotional product they do not want to keep.  All the others either give the item to someone else (51%) or they file the item away (20%).

Myth #3:  “Promotional products will not help my business”

Promotional product selections are very vast and multifaceted.  This means that there is something for everyone in any type of business to hand out our use in an advertising campaign.

Promotional products are also develop favorable opinions of your business from your target audience.  In fact, the Advertising Specialties Impressions Study of 2008 proved that 42% of recipients had a more favorable impression of an advertiser that gave them a promotional item.  Also, 24% “said they are MORE likely to do business with the advertiser on the items they receive”.

So, the next time you are debating whether or not to use promotional products for your company, remember how much you can gain from using promotional products to promote your business.

Research provided by the Advertising Specialty Institute , Copyright (c)  2008 

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