How To Get the Most Out of Promotional Products

If you have not incorporated promotional products in your marketing strategies before, you have at least seen them at some point or some where in your lifetime.  Promotional products are practically used by every company, organization, group, club, etc. whether they know it, or not.

If you have used them in some form or another, how do you know you are getting the most out of your promotional products?  Hopefully, you are not blindly choosing products for the sake of adding your logo to an item.  All this does is end up being a waste of money as you risk having a box of unused products in a storage closet.  So, where do you go from here?  For starters, look at the following tips below that will show you how to use promotional products to the fullest.

1.Determine what you want to accomplish with your promotional campaign.

A few examples of what some companies want to accomplish are:

  • Getting more customers to come to their brick and mortar business
  • Create more awareness of their company in the community
  • Promote a new product or service to your customers
  • Get more Facebook and Twitter followers
  • Or even thank current customers in hopes of repeat business

2.Set goals for your campaign.

The goals are more targeted numbers and figures for the examples above.  You want to answer the questions “how many” or “how much”.  For example, if you want more customers to come to your business, decide how many customers you want to have walk through your doors and how much revenue you want to generate.

3. Determine your target market’s needs and wants.

In this step, think of who your target market is and what they need and want.  If you are a chiropractor, for example, your target audience could be those who have chronic back pain or something similar. In this case, if you choose people with chronic back pain, these people will more than likely need and want back pain relief.

4.Pick your products

Once you have an idea of what your target market wants and/or needs.  Think of products that revolve around these wants and needs that also have to do with your company.   The key to this is to think of a product that will be most useful to them.  Using our previous example with the chiropractor, think of what could be useful to your clients that need back pain relief.  For example, between visits to your office give patients one of these back massaging tools and they will surely be grateful as you will stay in their minds when it comes time to referrals and repeat visits.  See product examples below:

Grabber Massager
Grabber Massager – Grabs onto sore muscles and helps you relax.
Massage Upad
Massage Upad – Massage pad with oil self contained within. Works over clothing or bare skin. Soothing, frictionless contact without the mess of oils.
Star Massager
Star shape massager with durable five point massage design features a comfortable grip. Star plastic massager feels like a real hand. Perfect for deep tissue massage.

5. Track results.

Like any other marketing campaign, you will need to track results and compare them to your goals to see how well your promotion did.  Keeping on with the chiropractor example, give a star massager to first time customers and keep track of how many customers came back for a second, third visit (and so on).

Whether you have used promotional products in the past before, or whether you are incorporating them into your marketing and advertising strategies for the first time, it is always best to remember to plan your promotional product campaigns accordingly.  If you pick meaningless products to pass out at random, you will risk getting the most out of promotional products or you may end up with a box of products taking up space in a storage closet.

2 thoughts on “How To Get the Most Out of Promotional Products

  1. I don’t even know how I ended up here, but I thought this post was great. I do not know who you are but certainly you’re going to a famous blogger if you are not already 😉 Cheers!

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